It makes even more sense considering their sponsor dollars are fitting most of the bill. And now that scanning apps are a thing, the cost to implement a lead capture system is dramatically reduced.
Anyone with a smart phone can now digitally collect and store lead information on the trade show floor and beyond. Exhibiting partners across all industries have come to expect badge scanning and lead qualification as a means to get the most of their investment. As an event planner, helping your partners be more successful is job one. And it's never been easier than right now.