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Why the Big Conferences use Lead Retrieval

December 21, 20192 min read

Go to any conference and you see official show badges with name and company stamped in bold letters. But at bigger events you’ll notice something else; a QR or barcode alongside. 

Talk to event pros and they’ll tell you why; it’s to make things EASY. 

Just as the printed name helps facilitate introductions, and create immediate connections, the QR code allows for the instant exchange of information when scanned. 

Event organizers know the #1 reason exhibitors invest in conferences is to get new leads.

Making it easy for their partners to capture and track these valuable leads ensures they’ll come back year after year. 

Like other event tech technology, online registration for example, digital lead retrieval systems save people tons of time and effort by automating what are normally manual tasks. 

But the scanning of attendee QR codes offers a couple of more key benefits than just making the process easy. 

Without QR codes and a system to scan them, measuring the number and quality of leads exhibitors capture is almost impossible. Relying on business cards or using pen and paper can’t match the accuracy of a lead retrieval system where all prospects are collected and managed from a single access point or spreadsheet.

Companies that exhibit at shows are using the number of leads they capture as a measure of success.  Kind of like a scoreboard which makes an accurate count important.

For event organizers from conferences with name badges but no QR codes, remember that being a good partner in business means providing tools that ensure mutual success. Arming exhibitors with lead scanning technology gives everybody involved insight into the most important event metric; the number of good leads. And with that a reminder of just how important attending that conference is.

If you can do that AND make it easy...

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Edwin Vining

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